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SXSW Trip Report: Infographic, Press Release, Survey Findings, and Panel with DocuSign, LinkedIn and The ID Company - SureID Blog
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SureID Blog / Events  / SXSW Trip Report: Infographic, Press Release, Survey Findings, and Panel with DocuSign, LinkedIn and The ID Company
sxsw-identity infographic

SXSW Trip Report: Infographic, Press Release, Survey Findings, and Panel with DocuSign, LinkedIn and The ID Company

A handful of us at SureID recently returned from SXSW 2017 in Austin.  What an incredible event!   It all started earlier this year after our CEO, Steve Larson, had been invited by DocuSign’s founder Tom Gonser to join him on a panel he was moderating about the future of identity.  It was an outstanding panel.  Tom’s questions were spot on, thanks to his fantastic knowledge and presence, but also the panel line-up including the head of product from LinkedIn Lindsey Edwards, and James Varga, CEO and Founder of The ID Company.  You know a panel is good when attendees line up for the Q&A.   Here is the FaceBook stream in full.

Future of Identity Panel.

SXSW panel group shot.

To take advantage of being surrounded by thousands of engaged attendees at the conference, we had some fun asking attendees how much they valued different things, like convenience, time, money, safety, security, identity, etc.  We wanted to educate ourselves better as a company but also inspire some conversation at the conference and festival while we were at it.  Of course, we also asked everyone their thoughts on identity.  It was a quick and easy way for us to learn more about what millennials’ viewpoints on the subject at were.

Rather than hoarding the results all to ourselves, we thought we’d share the Big Nuggets with the world. We also shared a press release here.

SXSW top panelists - Larson smiling in middle

That’s Tom on the left; Steve in the middle; Lindsey on the right.

Findings show SXSW 2017 attendees surveyed, ages 18- to 37-years old, are interested in having the ability to determine whether their own digital identity is secure as well as the ability to verify the identity of those they interact with online and offline. Respondents included 43 percent males, 55 percent females and fewer than two percent who did not disclose gender:

  • Nearly 60 percent value time over money and safety;
  • 96 percent are interested in having the ability to verify their own identity online, ensuring it was secure against hackers and unused by others;
  • 70 percent feel more secure interacting with someone online if they could verify that individual’s identity; and
  • 79 percent are less likely to buy from someone, online or offline, who cannot prove they are who they say they are.

The big takeaway?

83% of respondents value convenience over safety, but 96% are interested in having the ability to verify their own identity online, when asked the question.  

What’s our takeaway?

We are on the verge of the next stage of the sharing economy, and millennials want it all.  Security and convenience.  We don’t believe they’re mutually exclusive.  They go hand in hand, for innovation and sharing to continue at this rapid pace.  #getcertified

sxsw-identity infographic

Click to see the full infographic.

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